By Roberta Sassatelli
- Alan Warde, college of Manchester
"The multi-disciplinary nature of the booklet offers new and revealing insights, and Sassatelli conveys brilliantly the heterogeneity and ambivalent nature of purchaser identities, customer practices and buyer cultures... novices to customer tradition will locate this a useful primer and introducton to the key ideas and ideas, whereas these conversant in the sphere will locate Sassatelli's sharp research and dialogue either fresh and inspiring."
- James Skinner, magazine of Sociology
"This is a version of what a textual content e-book should be. over the last decade the unique debates approximately intake were overlaid by way of an enormous quantity of distinct examine, and it sort of feels incredible unmarried textual content couuld do justice to all of those. to take action may contain as a lot a dedication to intensity as to breadth. i used to be rather astonished at how good Sassatelli succeeds in balancing the two... finally, it is the e-book that i'd belief to assist humans digest what we have stumbled on approximately intake and begin from a way more mature and reflective starting place to contemplate what extra we'd but do."
- Daniel Miller, fabric international
Showing the cultural and institutional tactics that experience introduced the idea of the 'consumer' to existence, this booklet courses the reader on a entire trip throughout the historical past of the way we've come to appreciate ourselves as shoppers in a client society and divulges the profound ambiguities and ambivalences inherent inside of. whereas rooted in sociology, Sassatelli attracts at the traditions of heritage, anthropology, geography and economics to provide:
- a heritage of the increase of patron tradition round the world
- a richly illustrated research of idea from neo-classical economics, to severe idea, to theories of perform and formality de-commoditization
- a compelling dialogue of the politics underlying our intake practices.
An exemplary creation to the background and conception of buyer tradition, this ebook presents nuanced solutions to a couple of the main imperative questions of our time.
Read Online or Download Consumer Culture: History, Theory and Politics PDF
Similar marketing & sales books
"No subject what your occupation you could increase your skill to get employed or remain hired for those who comprehend the revenues thoughts during this publication! “Learn to promote and remain hired” takes you thru real-life revenues studies and teaches you over a hundred confirmed revenues concepts. “James is a type of specific people who you must do company with simply because, in easiest phrases: He understands quite a bit.
Transmedia advertising and marketing: From movie and television to video games and electronic Media skillfully courses media makers and media sellers throughout the swiftly altering international of leisure and media advertising. Its groundbreaking transmedia process integrates storytelling and advertising content material production throughout a number of media structures – harnessing the ability of viewers to form and advertise your tale.
Che cosa hanno in comune fb, Google, Whatsapp, Uber, sweet weigh down e Movimento five stelle che devi assolutamente sapere? Il mondo cambia veloce e devi avere chiaro cosa sta accadendo intorno a te ora. Sei in piena rivoluzione Digitale ed è una rivoluzione violenta, caotica, determinata che non risparmia nessuno.
Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, word: 2,0, inner most Fachhochschule Göttingen, Veranstaltung: Bachelor-Thesis, Sprache: Deutsch, summary: Die sozialen Medien sind aus dem net nicht mehr wegzudenken. Das net hat sich von einem Ein-Wege-System zu einem interaktiven Medium entwickelt, welches von seinen Anwendern maßgeblich gestaltet wird.
- Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen (German Edition)
- Dialogmarketing Perspektiven 2012/2013: Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing (German Edition)
- B-to-B Marken in Social Media?: Eine Erfolgsfaktorenanalyse (German Edition)
- Dimensional Selling: Using the Breakthrough Q4 Approach to Close More Sales: Using the Breakthrough Q4 Approach to Close More Sales
- The Marketing of Sport
Additional resources for Consumer Culture: History, Theory and Politics
Consumer Culture: History, Theory and Politics by Roberta Sassatelli