Download PDF by Markus Wübben,Prof. Dr. Florian von Wangenheim: Analytical CRM: Developing and Maintaining Profitable

By Markus Wübben,Prof. Dr. Florian von Wangenheim

utilizing empirical analyses at the foundation of sound theoretical foundations, Markus Wübben indicates how purchaser relationships will be broadened, i.e., how clients’ cross-buying habit might be inspired and the way buyers’ dating size and intensity, which means shoppers’ task and purchase-levels, will be predicted.

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Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Marketing Science / Angewandte Marketingforschung) by Markus Wübben,Prof. Dr. Florian von Wangenheim


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