Saskia Faulk,Jean-Claude Usunier's AIDS and Business (Routledge Advances in Management and PDF

By Saskia Faulk,Jean-Claude Usunier

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for corporations and enterprises far and wide, the query is not any longer even if to do so on HIV/AIDS yet which activities to take. Complete with a powerful assortment of complex historical past and learn on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case reports of managers world wide confronted with hard HIV/AIDS-related administration judgements. AIDS and Business will fascinate the normal reader looking an realizing of the HIV/AIDS pandemic and to the complicated reader trying to improve a extra subtle knowing of the effect of the disease.

The case reports during this quantity, set in 9 nations, element the issues facing companies working in parts the place HIV/AIDS incidence is becoming. the themes discussed include knowing the function of social and cultural components within the unfold of HIV, the several enterprises and associations combating the epidemic, designing an HIV communications crusade, HIV checking out, moral matters, advertising ethics and CSR, condoms advertising and marketing, and designing an HIV place of work application. helpful as a source on HIV/AIDS and company, a collection of case reviews, or a coaching device, this publication encompasses a detailed diversity of tools for learning to appreciate the epidemic, designed from a grounded and sensible enterprise perspective.

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AIDS and Business (Routledge Advances in Management and Business Studies) by Saskia Faulk,Jean-Claude Usunier

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